Influencing Your Customers' Pre-Purchase ResearchInfluencing Your Customers' Pre-Purchase ResearchFrom sba.gov Forty-four percent of online shoppers begin their branded product research by using a search engine. How can small business owners reach these buyers and influence their purchasing decision earlier in this new, elongated sale cycle? Here are some strategies that can get you in front of the buyer during the pre-purchase homework stage. Read the whole article here: How to Influence Your Customers' Pre-Purchase Research. 
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Alameda County SBDC Seminar - E-Marketing E-Marketing (Berkeley) Click HERE to Register Wednesday, June 5, 2013 2:00 pm ... read more »
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